02 / Brand Direction
Ready to become the brand people can’t look away from?
For new brands and established businesses ready to evolve. Turn your moodboard into a brand world that’s ready to make an entrance, whether you’re starting fresh or refreshing what’s already there.
OUTCOME: A brand world that’s unmistakably yours, and impossible to ignore. Know exactly who you are, how you show up and where you’re going next.
Brand direction is how your brand enters the room.– Siren Society
What we create
- Brand personalityThe character, attitude and qualities that make your brand feel like no one else
- Brand worldYour positioning and the lifestyle your brand lives in, so the right people see themselves in it
- Brand languageTaglines, key messages and tone of voice. How your brand speaks to the world
- Creative directionA moodboard, colour palette, logo and typography direction, and creative concepts that set the foundation for your brand, with ongoing creative support available as it evolves
- Brand presenceMockups of your key touchpoints, socials and storytelling campaign visuals, bringing your brand world to life, from your feed to your next campaign
What you walk away with
- Your Brand Direction Playbook, presented to you
- Mockups of your socials and key touchpoints
- A brand reference for your marketing, content and design decisions
Recommended add-ons
- Follow-up session: a 60-minute session to review your progress, refine priorities and keep you accountable
- Brand retainer: a strategic and creative partner by your side as your brand evolves, starting with your 30-Day Brand Map and including launch strategy when you’re ready to make your entrance
Every project is tailored. We agree the focus in your consult, so it covers what your brand actually needs. Strategy and creative direction only.
Selected work / VIAN
Brand direction, creative concept and launch planning for VIAN, a premium leather goods brand where island soul meets city edge.
View case study ↗